Women Rule

Why women don't run for office

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Illustrations by

Women represent 20 percent of Congress, 25 percent of state legislature seats and 12 percent of governorships. They hold 24 percent of statewide elected offices, such as attorney general and lieutenant governor. While women have proven that they can raise money and win elections at comparable, if not higher, rates than men, too few women run for office at all.

Women Rule is produced in partnership with

POLITICO’s Women Rule investigation uncovers what it will take to elect more women nation-wide. Full coverage →

A new survey, sponsored by POLITICO, American University and Loyola Marymount University, finds that President Donald Trump’s election has mobilized Democratic women to take political action. Democratic women are signing petitions and making donations at much higher rates than they did before the election. But the poll also shows that women in both parties remain significantly less likely than men to have thought about running for office—even after Trump’s victory.

The Gender Gap in Political Ambition

Women are much less likely than men to consider running for office

MEN

WOMEN

Ever considered running for office...

24%

Dem women

35%

Dem men

20%

GOP women

41%

GOP men

MEN

WOMEN

Ever considered running for office...

41%

35%

24%

20%

Dem

Women

Dem

men

GOP

women

GOP

men

When potential candidates who have considered running for office first thought about it

Share among Democrats

35%

28%

25%

15%

11%

WOMEN

MEN

5%

5 to 10

years ago

As a child

In 5 yrs. before 2016 election

10+ years ago

Past 6

months

Among Republicans

35%

25%

15%

WOMEN

10%

MEN

8%

5%

5 to 10

years ago

As a child

10+ years ago

In 5 yrs. before 2016 election

Past 6

months

Source: Survey of potential candidates conducted for

POLITICO/American University/Loyola Marymount University

Share among Democrats

Republicans

35%

28%

28%

21%

14%

WOMEN

WOMEN

11%

10%

MEN

MEN

8%

7%

0

10+ years ago

5 to 10

years ago

In 5 yrs. before 2016 election

Past 6

months

10+ years ago

5 to 10

years ago

In 5 yrs.

before 2016 election

Past 6

months

As a

child

As a

child

Source: Survey of potential candidates conducted for POLITICO/American University/

Loyola Marymount University

What would it take to get more women to run? POLITICO has examined the factors that dissuade women from running—starting at a young age and persisting over the course of their educations and careers—and the key moments when they could be urged to reconsider:

It Starts in Childhood

Two keys to cultivating girls’ interest in running for office later in life are parental encouragement and sports. Political scientists Jennifer Lawless and Richard Fox have found that college students who played varsity or junior varsity sports were much more likely to have considered running than those who did not. Women who played sports were about 25 percent more likely to exhibit political aspirations.

Students who said they might want to run for political office someday

BY SPORTS PARTICIPATION AND GENDER

WOMEN

MEN

63%

55%

44%

35%

Play varsity or

junior varsity

sports

Do not play varsity

or junior varsity

sports

Note: Data are based on college men and women who report that running for office had at least “crossed their mind.” The gender gap is statistically significant at p < .05 in both comparisons.

Source: Jennifer Lawless and Richard Fox, “Girls Just Wanna Not Run,” March 2013, Women and Politics Institute at American University

WOMEN

MEN

Does play

varsity or junior

varsity sports

44%

63%

35%

Do not play

varsity or junior varsity sports

55%

Note: Data are based on college men and women who report that running for office had at least “crossed their mind.” The gender gap is statistically significant at p < .05 in both comparisons.

Source: Jennifer Lawless and Richard Fox, “Girls Just Wanna Not Run,” March 2013, Women and Politics Institute at American University

In high school, boys and girls report almost equal interest in politics, and they are equally likely to participate in student council. The gender gap opens up in college, when more men begin to get involved in politics on campus and to consider running one day. Both college-aged men and women report being encouraged to run for student government at nearly equal rates, but family and friends were far more likely to encourage men to consider a run for political office later in life.

Students who reported being encouraged to run for student government and for political office later in life

By influencer and student gender

WOMEN

MEN

Urged to run for elected office later in life...

29%

By at least

one parent

40%

17

By friends

26

12

By teacher

19

9

By grandparent

14

4

By coach

7

Suggested by

three or more

sources

13

19

Note: Reponses are based on college students who are reflecting on their experiences in high school and college. The gender gap is statistically significant at p < .05 in all comparisons between men and women encouraged to run for office later in life.

Source: Jennifer Lawless and Richard Fox, “Girls Just Wanna Not Run,” March 2013 report, Women and Politics Institute at American University

WOMEN

MEN

Urged to run for elected office later in life......

0%

20%

40%

By at least one parent

29%

40%

By friends

26

17

By teacher

12

19

By grandparent

9

14

By coach

4

7

Received suggestion

from 3+ sources

13

19

Note: Reponses are based on college students who are reflecting on their experiences in high school and college. The gender gap is statistically significant at p < .05 in all comparisons between men and women encouraged to run for office later in life.

Source: Jennifer Lawless and Richard Fox, “Girls Just Wanna Not Run,” March 2013 report, Women and Politics Institute at American University

Parental encouragement “has the potential to be a great equalizer,” say Lawless and Fox. Half of college students whose mothers regularly urged them to run for office said they would “definitely like to run in the future,” compared to only 3 percent among those who received no maternal encouragement. Fathers have a similarly profound effect on political ambition—suggesting that childhood is an ideal place to begin encouraging women to think about running for office.

Collegiate Confidence Gap

In college, men’s political ambition grows, while women’s fades. While only a third of high school girls doubt they’d ever be qualified to run, half of college women have the same doubts.

Political confidence and experiences
among students who ...

BY PERCENTAGE

High school:

Girls

Boys

College:

Men

Women

34%

Thinks they will not

be qualified to run

for office in future

51**

29

31**

15%

Thinks they will be

qualified to run for

office in future

11**

14

23**

37%

30*

Discusses politics

at school weekly

39

35*

10%

Discusses politics

with friends

weekly

20**

13

27**

5%

Visits political

websites daily

9*

5

17*

*Statistically significant gender gap in college at p < .05

**Statistically significant gender gap in college at p < .01

Source: Jennifer Lawless and Richard Fox, “Not a ‘Year of the Woman’,” November 2014 report, Brookings Institution

BY PERCENTAGE

FEMALE

MALE

Think they will not be qualified to run for office in future

Discuss politics at school weekly

Visit political websites daily

Think they will be qualified

to run for office

in future

Discuss politics with friends weekly

51†

39

37

35*

34%

31†

30*

29

27†

23†

20†

17*

15

14

13

11†

10

9*

5

5

COLLEGE

COLLEGE

COLLEGE

COLLEGE

COLLEGE

HS

HS

HS

HS

HS

*Statistically significant gender gap in college at p < .05

†Statistically significant gender gap in college at p < .01

Source: Jennifer Lawless and Richard Fox, “Not a ‘Year of the Woman’,” November 2014 report, Brookings Institution

Self-doubt shadows women’s aspirations much more often than men’s, according to Lawless and Fox. College-age men who didn’t think they’d ever be qualified to run for office were still 50 percent more likely than women with the same doubts to consider running anyway.

College men also report talking about politics with friends and visiting political websites at higher rates. Men are almost twice as likely to join College Republicans or College Democrats.

Students who have thought about running for office

Percentage

High school students

FEMALE

68%

MALE

65%

28%

26%

8%

6%

Never

thought

about it

Has crossed

my mind

Thought

about it

many times

College students

FEMALE

63%

MALE

43%

37%

27%

20%

10%

Never

thought

about it

Has crossed

my mind

Thought

about it

many times

Note: Data are based on responses from 903 high school boys and 915 high school girls, all of whom plan to attend college, and 1,020 college men and 1,095 college women. The gender gap is only statistically significant at p < .05

in all comparisons between college men and women.

Source: Jennifer Lawless and Richard Fox, “Not a ‘Year of the Woman’ and 2036 Doesn’t Look So Good Either,” November 2014, Brookings Institution

FEMALE

MALE

High school

students

68%

College

students

65%

63%

43%

37%

28%

27%

20%

26%

8%

10%

6%

Never

thought

about it

Has crossed

my mind

Thought

about it

many times

Never

thought

about it

Has crossed

my mind

Thought

about it

many times

Note: Data are based on responses from 903 high school boys and 915 high school girls, all of whom plan to attend college, and 1,020 college men and 1,095 college women. The gender gap is only statistically significant at p < .05 in all comparisons between college men and women.

Source: Jennifer Lawless and Richard Fox, “Not a ‘Year of the Woman’ and 2036 Doesn’t Look So Good Either,” November 2014, Brookings Institution

Hitting the School Board Ceiling

The lack of confidence continues well beyond college, even among women with relevant political and policy experience. When Lawless and Fox polled women and men among “feeder” careers (business, law, education and politics/activism), they found that women were almost equally likely to have had relevant political experience, including extensive policy research, public speaking, soliciting funds and interacting with public officials. But when asked if they thought they were qualified to run for office, only 57 percent of those women said they thought they were qualified or very qualified, compared to 73 percent of men.

There is an important exception, however: One arena in which women are willing to run for office—and do seem to feel qualified—is the local school board. A poll of school superintendents estimates that women represented 43 percent of the nation’s school board members in the 2014-15 school year. Women are particularly well-represented in larger, urban school districts.

If recruiters were to target school board members by appealing to their desire to transform their communities, research suggests more would run for higher office. Women were significantly more likely to indicate a desire to volunteer in their communities and to rate working for a charity as the best avenue for improving the world.

College students’ future aspirations and attitudes on how to create societal change

Question

If you wanted to make your community or country a better place, which path would you be most likely to pursue?

WOMEN

MEN

40%*

Work for a charity

27%*

15*

Run for office

28*

Become a teacher

17

Get involved with a

religious institution

13

13

None of these

15

Percentage for whom it is important or very important that they ...

Be very successful

at work

96%

84

Earn a lot of money

85

84*

Get married

79*

Volunteer to improve

your community

83*

73*

80

Have children

78

*Gender gap is statistically significant at p < .05

Source: Jennifer Lawless and Richard Fox, “Girls Just Wanna Not Run,” March 2013 report, Women and Politics Institute at American University

MEN

WOMEN

0%

50%

100%

40%*

Work for a charity

27%*

15*

Run for office

28*

17

Become a teacher

Get involved with a

religious institution

13

13

None of these things

15

Percentage for whom it is important or very important that they ...

50%

96%

Be very successful at work

84

Earn a lot of money

85

84*

Get married

79*

Volunteer to improve

your community

73*

83*

Have children

78

80

*Gender gap is statistically significant at p < .05

Source: Jennifer Lawless and Richard Fox, “Girls Just Wanna Not Run,” March 2013 report,

Women and Politics Institute at American University

Recruiters Look in the Wrong Places

When women are recruited, they respond just as positively as men. But more men report being urged to run by political operatives, colleagues and family members.

Potential candidates who reported being encouraged to run

BY PERCENTAGE

WOMEN

MEN

Encouraged by political actors

Any political

actor

49%

39%

Elected

official

36

26

Political

activist

35

29

27

Party official

19

Encouraged by non-political actors

Any non-

political actor

66%

59%

56

Colleague

49

Family

member

43

38

Spouse or

partner

34

29

Religious

connection

20

14

Note: Gaps are statistically significant at p < .05 in all comparisons.

Source: Jennifer Lawless and Richard Fox, “Men Rule,” January 2012, Women and Politics Institute at American University

MEN

WOMEN

Encouraged by political actors

49%

Any political actor

39%

36

Elected official

26

35

Political activist

29

27

Party official

19

Encouraged by non-political actors

66%

Any non-political actor

59%

56

Colleague

49

43

Family member

38

34

Spouse or partner

29

20

Religious connection

14

Note: Gaps are statistically significant at p < .05 in all comparisons.

Source: Jennifer Lawless and Richard Fox, “Men Rule,” January 2012, Women and Politics Institute at American University

Recruiting women from local school boards, parent-teacher associations and other offices below the county level would be the easiest place for party leaders to continue to close the gap at higher levels of office, according to a 2008 nationwide survey of county party leaders. Most county party leaders of both parties already recruit among sub-county officeholders, but are far less likely to recruit among education and child-related networks—precisely where they would find the most women with untapped political potential.

County party leaders look for candidates in these networks

Respondents who said somewhat or very often, by percentage

Republicans

Democrats

Party members

and officeholders

63%**

70%**

Sub-county

officeholders

66

70

Recommendations from

members’ networks

58**

64**

Business

organizations

28**

48**

Education or child-

related organizations

31**

18**

Recommendations

from donors

12**

15**

Ads, mailings,

mass emails

8*

6*

*Statistically significant party gap at p < .05

**Statistically significant at p < .01

Note: “Party members and officeholders” includes people active in party and recommendations from current officeholders.

Source: Melody Crowder-Meyer, “Gendered Recruitment Without Trying,” November 2013, Politics and Gender

Democrats

Republicans

Respondents who said somewhat or very often, by percentage

0%

25%

50%

75%

Party members and officeholders

63%**

70%**

Sub-county officeholders

66

70

Recommendations from members’ networks

64**

58**

Business organizations

28**

48**

Education or child-related organizations

18**

31**

Donor recommendations

12**

15**

Ads, mass emails, mailings

6*

8*

Note: “Party members and officeholders” includes people active in party and recommendations from current officeholders.

*Statistically significant party gap at p < .05

**Statistically significant at p < .01

Source: Melody Crowder-Meyer, “Gendered Recruitment Without Trying,” November 2013, Politics and Gender

Copy edited by Andy Goodwin, Adrienne Hurst, Eli Okun and Garrett Ross. Art direction by Janet Michaud. Additional graphics and production by Jeremy C.F. Lin and Lily Mihalik.

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